About Time

Protocol is reporting on a cloud computing “hiring spree” at Apple. According to the article, the folks in Cupertino are stocking up on talent from Docker, AWS and Google.

And its about time. Apple is in the services business but its services are not the best of breed. In terms of reliability and stability, iCloud drive is not as good as Dropbox and Notes is not as good as Evernote, by way of example.

I’m not talking about features in those two examples, I’m talking about how reliable syncing and storage are as well. They also need features to be truly first class services, but they need a solid foundation before the feature set is built out.

I’m thinking that this may be a reaction to the failure to push out Notes and iCloud folder syncing in the originally announced time frames. Those were big misses.